Media Release

17th August, 2009

Prima Consulting, a specialist Information Management consulting firm, will partner with Baobab Software, local reseller for Clarity Systems, to deliver best-of-breed Corporate Performance Management and external reporting solutions to the Australian market.

Melbourne, (August 12, 2009) Prima Consulting (Prima) and Baobab Software (Baobab), today announced a strategic partnership for Prima to provide implementation services in Australia for Clarity Systems’ solutions and platforms.  The two firms will work closely together to leverage their respective strengths to improve the productivity and competitiveness of Australian enterprises, anchored by a shared expertise and long history with Microsoft technologies.  The partnership expands the reach of Clarity Systems into the Australian market place, as part of the company’s Global expansion initiative.
"We pride ourselves on delivering powerful Corporate Performance Management solutions and the partnership with Baobab provides us with the ability to more rapidly meet our clients’ needs" said Rob Riegert, Prima’s Managing Director.  “Clarity provides a unique set of capabilities for efficiently compiling accurate annual reports and board reports, which is a challenge for many large enterprise organisations.”

Prima's depth of experience in the budgeting, planning and financial reporting domain coupled with its strong Microsoft credentials has been highly sought after” said Grant Gebert, Baobab’s Managing Director. "We wanted a partner that had a deep and broad understanding of the Corporate Performance Management market, and with a focus on exceeding their client’s expectations.  These are the attributes that we have found in Prima.”

Clarity Systems is ranked as having the #1 Budgeting and Planning software solution, by Forrester Research, scoring the highest of 10 vendors in the planning and budgeting solution category in "The Forrester Wave: Business Performance Solutions, Q4 2007" report.  Clarity has also been experiencing 40% year on year license revenue growth.

About PRIMA Consulting
Prima Consulting specialises in implementing Information Management, Data Warehousing, Business Intelligence, Sustainability Management and Performance Management solutions.  The company's success is rooted in the ability of its outstanding staff to understand their customers' business challenges, counsel them in the selection of the appropriate technology to meet these challenges and build powerful solutions that deliver value. Clients include Telstra, Dun and Bradstreet, FoodWorks and ANZ. For more information go to www.prc.com.au

About Baobab Software
Baobab Software is a software distributor based in Melbourne, Australia.  Baobab specialise in the sales and support of leading-edge technology solutions from market leading software vendors that do not have a local presence.  Its focus is on providing superior solutions and support to assist organisations across Asia gain improved efficiencies and real, tangible returns from their IT investment.  For more information go to www.baobabsoftware.com.au.

About Clarity Systems
Clarity Systems delivers software solutions to help large and mid-market organisations around the world improve their budgeting, planning, consolidations, scorecarding and management reporting processes, and also automates their external reporting processes to support the production of regulatory and statutory reports. Clarity Systems’ unified applications help CFOs reduce risk while simultaneously improving operational efficiency. For more information, please visit our website at www.claritysystems.com.